Privacy Policy for Petal Arc
At Petal Arc, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our online platform, engage with our services, or interact with us.
1. Information We Collect
We collect various types of information to provide and improve our services to you:
- Personal Data You Provide: This includes information you provide when you make a purchase, create an account, subscribe to our newsletter, request bespoke floral installations, or contact us. This may include your name, shipping address, billing address, email address, phone number, and payment information.
- Transaction Data: Details about your purchases and the services you have obtained from us, including flower arrangements, plant sales, and home decor items.
- Communication Data: Records of your communications with us, such as emails or phone calls, related to inquiries, support, or feedback.
- Usage Data: Information about how you access and use our online platform, including your IP address, browser type, operating system, referral source, pages visited, and the dates/times of your visits. This helps us understand what content is most engaging for our users.
- Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties, and your communication preferences.
2. How We Use Your Information
We use the collected information for various purposes, including:
- To Provide Services: Fulfilling your orders for fresh flower arrangements, indoor plants, artisan vases, and home decor, processing payments, arranging for subscription flower delivery, and managing bespoke floral installations.
- To Communicate: Sending you order confirmations, shipping updates, processing refunds, responding to your inquiries and requests, and providing customer support.
- Marketing and Promotions: With your consent, sending you newsletters, special offers, and information about new products or services that may be of interest to you. You can opt-out of these communications at any time.
- Improving Our Services: Analyzing usage data to understand trends, improve our online platform's design and functionality, enhance product offerings, and personalize your experience.
- Security and Fraud Prevention: Protecting our platform and customers from fraud, unauthorized access, and other illegal activities.
- Legal Compliance: Complying with applicable laws, regulations, and legal processes.
3. Sharing Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information with:
- Service Providers: Third-party companies that perform services on our behalf, such as payment processing, shipping and delivery, marketing, data analysis, and IT services. These providers are obligated to protect your information and use it only for the purposes for which we disclose it to them.
- Legal Requirements: When required by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
4. Data Security
We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. While we strive to protect your personal data, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.
5. Your Rights
Depending on your location and applicable data protection laws, you may have the following rights regarding your personal information:
- Access: The right to request a copy of the personal information we hold about you.
- Correction: The right to request that we correct any inaccurate or incomplete personal information.
- Erasure: The right to request the deletion of your personal information, under certain circumstances.
- Objection to Processing: The right to object to the processing of your personal information for certain purposes, such as direct marketing.
- Data Portability: The right to request a copy of your personal information in a structured, commonly used, and machine-readable format.
- Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us using the details provided below.
6. Cookies
Our online platform uses cookies to enhance your browsing experience, analyze site usage, and support our marketing efforts. Cookies are small data files stored on your device. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. Please note that if you disable or refuse cookies, some parts of our online platform may become inaccessible or not function properly.
7. Children's Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children without parental consent. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to remove that information from our servers.
8. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
9. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
Petal Arc (ABN: 12 345 678 910)
2847 Kensington Road, Unit 3A
Melbourne, VIC 3000
Australia
Phone: (03) 9876 5432
Thank you for trusting Petal Arc with your privacy.